In recent years, ARAG has evolved from a traditional insurance provider into a modern service partner for a wide range of life situations. With its innovative products, ARAG shows that insurance not only offers security, but can also create real added value as a companion in everyday life.
Many people still associate insurance with complicated processes and little personal connection. The task is to position ARAG as a visionary provider in the insurance world that uses creative social media campaigns to address the needs of customers, combining proximity, humor and expertise.
Targeted campaigns make ARAG the first port of call for modern insurance solutions on social media - approachable, authentic and future-oriented. Because only if the brand inspires in the digital space will it remain relevant in people's minds.
